What does Magic Fresh® do?
- It neutralizes most common household odors such as pet, cooking and smoking odors.
- It’s a self-renewing, odor reducing formula that is effective for the life of the carpet.
- It’s completely safe.
- No other carpet has Magic Fresh. It’s exclusive to carpets made by Beaulieu.
The effectiveness of Magic Fresh is best understood by comparing it to the way baking soda neutralizes odors in your refrigerator, except with Magic Fresh, you don’t have to replace the box! Beaulieu uses proprietary and exclusive materials applied to the carpet fibers during the manufacturing process to give the carpet its Magic Fresh capabilities. When unpleasant odors come in contact with the carpet fibers, the Magic Fresh application neutralizes the offending odors and releases them as harmless carbon
dioxide (CO2) into the air.
Is there clinical proof? YES!
Magic Fresh was tested using the two most common odor complaints in the home –
Pet Urine and Cigarette Smoke. Tests show the effective odor reduction at 30 minute intervals when
comparing a carpet featuring Magic Fresh and a non-treated carpet. After 90 minutes the measured
improvement when using Magic Fresh was 80.8% for Pet Urine and 90.0% for
How does Magic Fresh Work?